Chapter One

A movement,
not a condiment.

We didn't invent the banana pepper. We just refused to let it stay boring. Every jar is a small rebellion against bland — against beige, against the tyranny of mayo-only sandwiches. This is flavor with a manifesto, glow-loud and dangerously sour.

Sour pepper mascot
2019

The Spark

A jar of cheap pickled peppers exploded in a Brooklyn fridge. Three roommates licked the lid. A cult was born.

2021

The Brine

27 vinegar trials, 4 burned mouths, 1 perfect recipe. We named it OG NEON. The kitchen smelled like victory.

2023

The Loud Era

We launched out of a farmer's market with hand-painted jars and a megaphone. Sold out in 3 hours.

2026

Now

Three flavors, one manifesto, a growing legion of pucker-faces. You're early. Welcome to the zest.

The Manifesto

"Bland is a choice. We choose loud, sour, and slightly unhinged — and we put it in a jar."

See the jars →